Work I'm proud of. Results clients love.

The brief

A family-owned headstone company competing with online-only sellers. Ryan wanted families to understand the process, see real work and reach a person fast, from any device.

What I did

• Full-site copy rewrite, plus new county pages with local cemetery lists
• A hero with two clear paths: upload a design or start from scratch
• A “showroom row” of hand-drawn vector headstones that reveal the real photos
• Curated galleries of 500+ photos in a mosaic layout with lightboxes
• Calendly booking on the Contact page and a call, text and book bar on phones

In their words

The brief

SCCBB trains barbers, cosmetologists, estheticians and nail techs in Escondido. Prospective students needed to compare five programs quickly, see real student life and book a tour or apply without hunting.

What I did

• A homepage redesign with a hero video, sound toggle and a trust bar
• “Pick Your Path”: swipeable program cards with hours, highlights and Apply buttons
• A 30-second program match quiz that points students to the right course
• Custom animated illustrations for each Student Salon service
• Rewritten, locally focused content across programs, admissions and financial aid
• A Life at SCCBB photo carousel, student reviews and a rebuilt footer with live hours

In their words

The brief

BJ’s phones had gone quiet and the old build had wrong information on it. I stepped in personally to rebuild his trust with an accurate, on-brand site that gets people to call.

What I did

• A keyword-rich hero with Call and Free Estimate buttons and a form above the fold
• An olive and gold brand system with neon circuit accents
• An Areas We Serve hub plus 7 city pages with local FAQs and schema
• Conditional contact and booking forms for questions, estimates and emergencies
• An About page built around BJ’s own words, plus 6 local blog guides

In their words

The brief

Emma needed a site that makes people feel safe reaching out: kids, teens, adults and LGBTQ+ clients across New York who may be nervous about taking the first step.

What I did

• Brand identity: logo, color palette and type
• Every page of website copy, written in a warm, plain-spoken voice
• The full Wix build, designed mobile first
• On-page SEO for online therapy searches across New York State
• Clear, low-pressure paths to book a first conversation

In their words

The brief

Tori built her first site herself and wasn’t happy with it. Her customers are young parents on their phones, so the new site had to feel modern and playful, prove the results and make booking effortless.

What I did

• A brand book and logo lab so the brand can grow with the business
• 14 pages built from her sitemap and SEO plan
• An instant quote builder with bundle savings and a “Text this to Tori” button
• A service-area map with a ZIP code check
• Drag-to-compare before and after sliders, looping video reels and 22 real Google reviews

The brief

Validation software for regulated life sciences teams, with a lot to explain. The homepage felt unbalanced and the copy was spread across 25 drafts. Val wanted a site she could be truly proud of.

What I did

• A rebuilt homepage: balanced cards, a stats band, resource cards and an awards marquee
• 15+ pages redesigned, including Platform, Services, Webinars, Case Studies and every product
• 183 product icons restyled so the whole system matches
• Smooth page transitions, scroll reveals and a frosted sticky header
• A full mobile pass: carousels, filter dropdowns, accordions and compact cards

In their words

The brief

Bing’s books, research, courses and projects were scattered across old sites. She needed one elegant home that students, peers and press could explore by topic.

What I did

• A custom WordPress theme built from the Figma mocks
• Publications, Projects (77 images), Courses, Lectures, News and Awards
• Three theme hubs with all 28 posts tagged by topic
• Custom course graphics and a drifting-keyword hero
• Weekly check-in calls, with her notes turned into changes the same day

In their words

The brief

The team felt the site had come out busy and off-brand, and sales was hesitant to send people to it. The new homepage gives households, businesses and employees equal weight.

What I did

• A homepage redesign concept around the globe video hero
• A navy-led palette with Interstate red saved for actions
• Copy errors, dead links, broken buttons and HubSpot forms fixed
• Speed work that brought passing mobile and desktop scores
• A My Move Benefits microsite plan with a copy deck for the developers

In their words

The brief

Dr. Siedlecki’s patients often borrow someone else’s phone, so the goal is a trusted presence and an easy phone call, not more form fills.

What I did

• The low-res TMS kidney logo redrawn as a crisp vector
• Animated blood-vessel hero art: arteries in red, veins in blue
• Every clinical fact checked against public sources
• A phone header with Call, Copy Fax and Email buttons
• Four homepage directions, then a focused single-page build

The brief

In business since 1994, Forest Air leads in St. Pete and wants to grow across Pinellas County. Blake wanted stronger service pages, cleaner navigation and a faster path to booking on mobile.

What I did

• A custom theme with a traveling service-van illustration
• City and neighborhood service-area pages for local SEO
• Schema, alt text and image file names handled on every page
• Housecall Pro booking and chat kept, with forms routed to the team
• Organized review sheets and a WordPress guide for the handoff

In their words

The brief

Dennis needed a site that matched the quality of his glass work and made calling effortless, with a far stronger phone experience than his older site.

What I did

• A 53-page content QA worked through, with 43 fixes and a new site plan
• Real finish photos instead of flat color swatches
• A Call Now header button, service-page banners and a sticky call bar on phones
• A full mobile overhaul: sliders, process steps, map and testimonials
• Redirects from every old URL so no SEO value is lost

In their words

The brief

McLane Global serves an older, international audience. The site needed clearer services, timely announcements and forms that feed their CRM, without losing the artwork the team loved.

What I did

• An interactive services infographic with clickable labels and hover descriptions
• An announcement bar and Key Dates page for trade shows and closures
• A branded mobile menu with large type and 44px touch targets
• Hidden form fields that capture lead source and UTMs for their CRM
• A shared partner logo strip and a redesigned Hunger Solutions page

In their words

The brief

Shaw Development’s DuraWRX brand needed a real store: searchable parts, cross-reference data for fleet buyers and a review process their whole team could follow.

What I did

• Custom Shopify sections on the store theme
• Product pages with cross-reference data and fitment search
• A distributor finder and product flyer resources
• Structured review rounds for five stakeholders
• English and French storefront text

The brief

A deeply personal brand that needed to feel mystical without feeling costume-y, and work everywhere from social posts to printed cards.

What I did

• A primary logo and alternate marks
• A color palette and typography
• Brand icons and pattern assets
• Files prepared for print, social and web