The designer, strategist and writer behind your brand.

I'm Kristin Goins, a web designer, brand strategist and SEO specialist with nearly 20 years of experience. I help small businesses look as good online as they are in person, and get found by the people already looking for them.

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Johnson City, TNClients across the US
Portrait of Kristin Goins
Influential Women Verified badgehi, I’m Kristin!
20years in design
900+sites launched
4services under one roof
1point of contact: me
01My story
Agency experience, one-on-one attention.
— What every client gets
Kristin in her cat-eye glassesglasses on, ideas loading
Kristin holding Spicy the catmy favorite coworker

I didn't fall into design. I chose it early and never left. After earning my BS in Digital Media from East Tennessee State University, I spent years working in graphic design: logos, print pieces and brand work for small businesses that needed someone who cared.

That led me to a nationally ranked digital agency, where I've worked my way up to Project Manager and Web Design Team Lead. I lead the web design team, mentor designers, speak on webinars about customer journeys and accessible UX, and have overseen hundreds of site launches for businesses of every size.

What I love most is working closely with small business owners who want that same level of care, from the first conversation through launch and beyond. If you have something in mind, I’d love to hear about it.

I'm based in Johnson City, Tennessee, and I work with clients across the US. Most of them come to me through referrals, which is the compliment I care about most.

02The journey

Twenty years, one through-line.

  1. Foundation

    East Tennessee State University

    BS in Digital Media through the Fine and Performing Arts Honors College.

  2. Early career

    Graphic designer

    Years of logo, print and brand work for small businesses.

  3. Agency

    A nationally ranked digital agency

    Designing and launching websites for clients across the country.

  4. Today

    Web Design Team Lead + PM

    Leading the web design team, mentoring designers, overseeing hundreds of launches and speaking on UX and accessibility.

03What I bring

Four disciplines, one strategy.

Most small businesses juggle a designer, a writer and an SEO person who never talk to each other. I do all four, so every piece is built to work together.

Web Design

  • Custom Squarespace + Wix builds
  • WordPress + Shopify experience
  • Mobile-first, accessible UX
  • Conversion-focused layouts
Explore Web Design

On-Page SEO

  • Keyword + competitor research
  • On-page + technical SEO
  • Search-ready content
  • Plain-English reporting
Explore On-Page SEO

Content Writing

  • Website + service page copy
  • SEO blog posts
  • Brand voice development
  • Editorial planning
Explore Content Writing

Brand + Graphic Design

  • Logos + identity systems
  • Brand guidelines
  • Social + print design
  • Packaging + mockups
Explore Brand + Graphic Design
Tools I useSquarespaceWixWordPressShopifyFigmaGoogle AnalyticsSearch ConsoleGoogle Business ProfileMailchimpKlaviyo
04Who I've worked with

Small businesses and big names.

Emma Valvo, LCSWMcLane GlobalNJ HeadstonesDuraWRXForest AirTC ElectricDirect Shower DoorValidationMasterInterstate Van LinesFresh Start Baby Gear

Includes projects led as an agency Web Design Team Lead. See the portfolio.

05Credentials + recognition

The work speaks. So do the accolades.

01
Web Excellence Awards

Winner in interactive and corporate web design.

View award ↗
02
Influential Women: Featured Profile

Recognized in the Digital Marketing and Web Design category.

View feature ↗
03
Agency Leadership

Web Design Team Lead and Project Manager at a nationally recognized digital agency.

04
East Tennessee State University

Bachelor of Science in Digital Media, Fine and Performing Arts Honors College.

05
Webinar speaker

Featured presenter on customer journeys, accessibility and high-converting UX at agency and ShipBob events.

06Kind words

Straight from my inbox.

Emails, project calls and reviews from real clients, in their own words.

5.0 on Google ↗
07How I work

What you can count on.

Four promises I make to every client, whether it's a single social graphic or a full website build.

Work With Me
  1. 01

    Integrity above everything.

    I tell you what your business actually needs, even when that's not the most profitable answer for me. I'd rather lose a sale than set a client up for disappointment.

  2. 02

    Obsessive attention to detail.

    Font pairings, spacing, color contrast, mobile breakpoints. I notice everything. That's not a quirk, it's the job.

  3. 03

    Communication you can count on.

    You'll never have to chase me for an update. I respond fast, communicate proactively and never leave you guessing where things stand.

  4. 04

    Your success is the goal.

    I'm not done when the site goes live. I want it to actually work for your business, and I'm here to help adjust when things change.

08Resume

Nearly 20 years of work, one page.

Web Design Team Lead, Brand and Graphic Designer, SEO Strategist, Content Writer and Project Manager.

Web DesignGraphic DesignSEOBrandingContentProject Management
  • RoleWeb Design Team Lead + Project ManagerNationally ranked digital agency
  • CraftBrand + Graphic DesignerLogos, print and identity for small businesses
  • EducationBS, Digital MediaEast Tennessee State University, Honors College
  • RecognitionWeb Excellence Award winnerPlus a featured Influential Women profile
09Ready when you are

ready to work with someone who actually cares?

Tell me about your business and what you're trying to build.