Practical advice for small businesses building online.
No fluff, no jargon. Honest guides on web design, SEO, content and branding from nearly 20 years in the industry.
How Much Does a Small Business Website Really Cost in 2026?
One of the most common questions I get from small business owners is some version of: "How much is a website going to cost me?" It is a fair question and the honest answer is that it…
Kristin Goins · July 2026 · 8 min readRead the postSquarespace vs. Wix for SEO: Which Is Actually Better in 2026?
I get asked this question constantly. Small business owners doing their research want to know: if I am going to invest in a website, which platform is going to help me rank better on…
Kristin Goins · July 2026 · 6 min readRead the post5 Things Every Small Business Website Needs Above the Fold
Above the fold is the part of your website a visitor sees without scrolling. It is the first impression, the handshake, and the moment someone decides whether to stay or leave. Most people…
Kristin Goins · June 2026 · 5 min readRead the postHow to Rank for Local Searches in the Tri-Cities (and Beyond)
If you run a service business in Johnson City, Kingsport, or Bristol, your best customers are right down the road. But they have to be able to find you. Local SEO is how that happens, and…
Kristin Goins · May 2026 · 7 min readRead the postWhy Your Logo Is the Least Important Part of Your Brand
When most small business owners think about branding, they think about their logo. And I get it. A logo feels tangible. You can put it on a business card, a website, a sign. It feels like…
Kristin Goins · April 2026 · 5 min readRead the postHow to Write a Service Page That Actually Converts
Most service pages I review do one of two things wrong. They either list what the service is without explaining why anyone should care, or they go the opposite direction and write so much…
Kristin Goins · March 2026 · 6 min readRead the postWhat to Have Ready Before You Hire a Web Designer
The clients who get the most out of a web design project come prepared. I do not say that to put pressure on you before we even talk. I say it because the projects that go smoothly and…
Kristin Goins · February 2026 · 5 min readRead the post